{"id":3871,"date":"2025-02-27T16:37:35","date_gmt":"2025-02-27T09:37:35","guid":{"rendered":"https:\/\/isc-vietnam.com\/?p=3871"},"modified":"2025-03-01T09:39:30","modified_gmt":"2025-03-01T02:39:30","slug":"hoi-thao-phygital-xu-huong-chuyen-doi-so-trong-nganh-du-lich-2","status":"publish","type":"post","link":"https:\/\/isc-vietnam.com\/en\/hoi-thao-phygital-xu-huong-chuyen-doi-so-trong-nganh-du-lich-2\/","title":{"rendered":"Workshop \u201cPHYGITAL \u2013 Digital transformation trends in the tourism industry\u201d"},"content":{"rendered":"<p><span style=\"color: #282828;\">In the digital age, the tourism industry is entering a period of strong transformation through the application of advanced technology to promote innovation and enhance user experience. One of the prominent trends today is Phygital - the combination of physical and digital experiences. This is not only a tool to help tourists have more vivid, personalized and convenient journeys, but also the key to helping businesses and localities optimize management activities, expand customer access opportunities and move towards sustainable development.<\/span><\/p>\n<p><span style=\"color: #282828;\">In order to create a space for in-depth discussion on the opportunities and challenges of Phygital technology in the tourism industry, the Workshop \u201c<strong>PHYGITAL \u2013 Digital transformation trend in tourism industry<\/strong>\u201d is organized by the University of Economics Ho Chi Minh City (UEH), represented by the Institute of Smart Cities and Management (ISCM), in collaboration with the Ho Chi Minh City Center for Technology and Innovation Incubation (ISC) and Phygital Labs Joint Stock Company. The conference brings together experts, managers and businesses in the fields of tourism, technology and planning, promising to bring multi-dimensional perspectives on how Phygital is reshaping the tourism experience, from integrating technology into destinations to optimizing the travel journey through smart check-in stations. The conference is part of the CTD Learning &amp; Sharing series of activities - a place to share knowledge, connect experts, businesses and the community, aiming to build an innovation ecosystem and sustainable development.<\/span><\/p>\n<p><span style=\"color: #282828;\"><strong>INFORMATION ABOUT THE SEMINAR:<\/strong><\/span><\/p>\n<ul>\n<li><span style=\"color: #282828;\">Topic: <strong>PHYGITAL \u2013 Digital transformation trend in tourism industry<\/strong>;<\/span><\/li>\n<li><span style=\"color: #282828;\">Location: Room B1.204, Campus B \u2013 UEH, 279 Nguyen Tri Phuong, Ward 8, District 10, Ho Chi Minh City;<\/span><\/li>\n<li><span style=\"color: #282828;\">Time: 09:00, Tuesday, March 04, 2025;<\/span><\/li>\n<li><span style=\"color: #282828;\">Participants: Lecturers, staff, business representatives and interested students;<\/span><\/li>\n<li><span style=\"color: #282828;\">Registration link: <a style=\"color: #282828;\" href=\"https:\/\/forms.gle\/kqg7B19UVvawb8hx6\">HERE<\/a><\/span><\/li>\n<\/ul>\n<p><span style=\"color: #282828;\"><strong>SPEAKER:<\/strong><\/span><\/p>\n<ul>\n<li><span style=\"color: #282828;\">Mr. Le Truong Hien Hoa - Deputy Director of Ho Chi Minh City Department of Tourism;<\/span><\/li>\n<li><span style=\"color: #282828;\">Mr. Nguyen Huy - General Director, Founder of Phygital Labs Joint Stock Company;<\/span><\/li>\n<li><span style=\"color: #282828;\">Assoc.Prof.Dr. Trinh Tu Anh \u2013 Director of the Institute of Smart Cities and Management (ISCM);<\/span><\/li>\n<li><span style=\"color: #282828;\">Assoc.Prof.Dr. Trinh Tu Anh \u2013 Director of the Institute of Smart Cities and Management (ISCM);<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #282828;\"><strong>MAIN CONTENT:<\/strong><\/span><\/p>\n<ul>\n<li><span style=\"color: #282828;\">Applying new technology in tourism and developing smart tourism products;<\/span><\/li>\n<li><span style=\"color: #282828;\">Digital transformation in urban areas associated with tourism and night-time economic development;<\/span><\/li>\n<li><span style=\"color: #282828;\">Smart check-in station solutions enhance visitor experience and optimize management operations.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Trong k\u1ef7 nguy\u00ean s\u1ed1 h\u00f3a, ng\u00e0nh du l\u1ecbch \u0111ang b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n chuy\u1ec3n m\u00ecnh m\u1ea1nh m\u1ebd th\u00f4ng qua vi\u1ec7c \u1ee9ng d\u1ee5ng c\u1ee7a c\u00f4ng ngh\u1ec7 ti\u00ean ti\u1ebfn \u0111\u1ec3 th\u00fac \u0111\u1ea9y \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o v\u00e0 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng. M\u1ed9t trong nh\u1eefng xu h\u01b0\u1edbng n\u1ed5i b\u1eadt hi\u1ec7n nay l\u00e0 Phygital \u2014 s\u1ef1 k\u1ebft&#8230;<\/p>","protected":false},"author":1,"featured_media":3865,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-3871","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogs"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>H\u1ed9i th\u1ea3o &quot;PHYGITAL - Xu h\u01b0\u1edbng chuy\u1ec3n \u0111\u1ed5i s\u1ed1 trong ng\u00e0ng du l\u1ecbch&quot; - ISC Vi\u1ec7t Nam<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/isc-vietnam.com\/en\/hoi-thao-phygital-xu-huong-chuyen-doi-so-trong-nganh-du-lich-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"H\u1ed9i th\u1ea3o &quot;PHYGITAL - Xu h\u01b0\u1edbng chuy\u1ec3n \u0111\u1ed5i s\u1ed1 trong ng\u00e0ng du l\u1ecbch&quot; - ISC Vi\u1ec7t Nam\" \/>\n<meta property=\"og:description\" content=\"Trong k\u1ef7 nguy\u00ean s\u1ed1 h\u00f3a, ng\u00e0nh du l\u1ecbch \u0111ang b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n chuy\u1ec3n m\u00ecnh m\u1ea1nh m\u1ebd th\u00f4ng qua vi\u1ec7c \u1ee9ng d\u1ee5ng c\u1ee7a c\u00f4ng ngh\u1ec7 ti\u00ean ti\u1ebfn \u0111\u1ec3 th\u00fac \u0111\u1ea9y \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o v\u00e0 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng. M\u1ed9t trong nh\u1eefng xu h\u01b0\u1edbng n\u1ed5i b\u1eadt hi\u1ec7n nay l\u00e0 Phygital \u2014 s\u1ef1 k\u1ebft...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/isc-vietnam.com\/en\/hoi-thao-phygital-xu-huong-chuyen-doi-so-trong-nganh-du-lich-2\/\" \/>\n<meta property=\"og:site_name\" content=\"ISC Vi\u1ec7t Nam\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vietnamisc\" \/>\n<meta property=\"article:author\" content=\"#\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-27T09:37:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-01T02:39:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/isc-vietnam.com\/wp-content\/uploads\/2025\/02\/26-3-2025-isc.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1147\" \/>\n\t<meta property=\"og:image:height\" content=\"641\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/isc-vietnam.com\/hoi-thao-phygital-xu-huong-chuyen-doi-so-trong-nganh-du-lich-2\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/isc-vietnam.com\/hoi-thao-phygital-xu-huong-chuyen-doi-so-trong-nganh-du-lich-2\/\"},\"author\":{\"name\":\"Admin\",\"@id\":\"https:\/\/isc-vietnam.com\/#\/schema\/person\/d61b5cf6c879e1b1842d6f2fa5d296b3\"},\"headline\":\"H\u1ed9i th\u1ea3o &#8220;PHYGITAL &#8211; 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